Friday, 16 May 2008

A Property Marketing Solution for Regional Housebuilders

In these uncertain times in the UK housing market, developers are looking for ways to enhance the effectiveness of their marketing spend, and iCreate offers solutions that are just perfect for medium-sized housebuilders. Phoebe Roberts, marketing executive at iCreate, believes that medium-sized house builders can benefit from a managed marketing campaign rather than trying to do everything in-house. "We often find that housebuilders fail to plan their marketing campaigns properly, and miss valuable marketing opportunities as a result. We're advising clients to let us handle the whole process, from devising a strategy, planning their advertising, producing all the graphics and marketing materials, and acting as a key point of contact for both potential buyers and PR interest." With projects underway for London and Oriental, Walnutgrove Homes, Waterstone Homes and Suburban Edge, iCreate is cornering the market in South West Wales, while also working with housebuilders in Dubai, America and across Europe. To discuss your upcoming property marketing requirements, call Phoebe or Anthony today on 0207 099 0447.

Process Illustration for Paintbox UK

With a proven track record in property visualisation, iCreate was recently contracted to produce a flythrough of an automotive paint plant for Paintbox UK, a provider of surface finishing, product design and late configuration to the automotive industry. The flythrough was developed for a key client presentation, and takes viewers on a journey around the paint plant, talking them through the various processes involved in painting automotive body panels, and highlighting the key benefits of their technology and processes. Something a bit different for iCreate, who usually work with developers and housebuilders. "We were keen to take on this project, despite the very tight turnaround," explains Dawn Lyle, MD of iCreate. "We can see that manufacturers and engineers can benefit hugely from compelling visuals illustrating their industrial processes, and our technology and experience is ideally suited to this application."

Sunday, 11 May 2008

landmark development at Llanelli Waterside

iCreate has been appointed as Marketing and PR consultants for the first new commercial building to be constructed at the Delta Lakes business park in Llanelli Waterside. The developer, WRW Group, is one of the most successful development and construction companies in mid and south Wales, and this joint venture partnership with the Welsh Assembly Government marks the start of things to come down at Llanelli Waterside. iCreate is delighted to win the contract to produce all marketing literature, including a DVD walkthrough, sales brochure, signage and mailers, and will be working closely with joint agents Rowland Jones and Partners and GVA Grimley to secure an anchor tenant for this landmark development. The new building, which will make an ideal company headquarters, benefits from an innovative design by architects Powell Dobson, and will be constructed to the highest BREEAM environmental standards. Work on site is due to start in early summer 2008.